THE HOUSE OF CREED IS FOUNDED
The House of Creed is founded in England and provides the English Court with custom tailored clothing, scented leather gloves, and commissioned fragrances.
THE FIRST CREED FRAGRANCE
James Creed creates scented leather gloves to give King George III a place to rest his chin and inhale the glove's fine aroma while riding his horse through London. King George III, inspired by the scented gloves, commissions the House to create its first fragrance, Royal English Leather.
HENRY CREED II IS BORN
Henry Creed II, Third Generation of The House of Creed, is born. Considered the most innovative perfumer within the House, he expands the brand throughout Europe. He is heralded as creating the most beloved, well-known scents commissioned by Europe’s monarchies.
The House of Creed officially relocates to Paris, France.
CREED RECEIVES ROYAL WARRANTS
Creed is awarded several Royal Warrants for their dedication to providing fragrances to royal houses across Europe.
SPRING FLOWER DEBUTS
Spring Flower is an attempt to bottle the glamour and fashion of Hollywood’s Golden Age. Embodying pure femininity in its bright pink bottle bedecked with a bow, Spring Flower is the star of any wardrobe.
CREED AVAILABLE TO THE PUBLIC
Olivier Creed, Sixth Generation, Master Perfumer, makes Creed fragrances available to the public for the first time. Olivier propelled the House from the 20th century to the new millennium, creating iconic fragrances including Aventus, Love In White, and Millésime Impérial.
ERWIN CREED IS BORN
Erwin Creed, Seventh Generation of The House of Creed, is born. He contributed to the creations of Love In White, Fleurs de Gardenia, Virgin Island Water, and Original Vétiver, among others.
GREEN IRISH TWEED DEBUTS
Green Irish Tweed is created, a classic and distinguished scent that is an original and a favorite amongst Creed's most discerning clients.
THE NYC BOUTIQUE OPENS
The House of Creed opens the first North American Creed Boutique in New York City and launches CreedBoutique.com.
CREED'S 250TH ANNIVERSARY
A royal year: Creed celebrates its 250th Anniversary. Royal Service, the most sought-after fragrance among collectors and aficionados, is launched with only 1,000 signed and numbered pieces to celebrate the anniversary.
LES ROYALES EXCLUSIVES DEBUTS
Olivier Creed introduces Les Royales Exclusives, an exquisite collection expressing fragrances as fine art in every sense. The collection features flacons made of handcrafted Pochet glass and fragrances created from the highest-quality ingredients from around the world.
2010 also sees the debut of Aventus, inspired by the strength and success of a historic French Emperor and instantly becomes The House of Creed's best-selling fragrance. Superb ingredients blended by Olivier Creed , it is a must-have.
ROYAL MAYFAIR IS REINTRODUCED
A sought-after vaulted icon is reborn with the introduction of Royal Mayfair. Nearly 80 years after its original commission by the Duke of Windsor, the aptly named fragrance (formerly known as Windsor) debuts as dashing and cosmopolitan as it was then, to celebrate all men of style and London’s most desirable fashion destination.
ROYAL PRINCESS OUD DEBUTS
Royal Princess Oud debuts as the first scent inspired by the family’s couturier legacy born from the early 19th century volumes of fashion sketches made by Third Generation Henry Creed II for the most stylish socials in history. Like the glamourous ritual of bespoke dressing, the scent is like a modern day little red dress.
AVENTUS FOR HER IS INTRODUCED
Aventus for Her debuts as the irresistible feminine counterpart to the legendary Aventus. The Aventus for Her spirit lives in every woman; she is poised with inner strength and radiance, and leaves an indelible mark on all she touches.
Viking debuts, The House of Creed’s first men’s launch since 2010. The fiery and daring scent was inspired by the craftsmanship of longships, a centerpiece of the Viking age. Masterfully created by Olivier Creed, the woody citrus scent bottles the spirit of boundless exploration for the modern man.
The House of Creed also debuts the latest jewel in Les Royales Exclusives Collection: White Amber. This fruity floral scent pays homage to golden amber, a resin considered to be one of the world's most precious ingredients.
Floralie captures the joie de vivre of today's modern sophisticates. This ethereal, fresh floral fragrance pays tribute to flowers as art. Florals are truly the heart of perfumery and there is nothing more luxurious than indulging in fresh flowers at home or even in a boutique.
AVENTUS COLOGNE DEBUTS
Aventus Cologne debuts as a new universal legend that perfectly complements its counterparts, while providing an expressive and unconventional fresh olfactive experience entirely of its own. Aventus Cologne bottles the defining moments of individuality and completes the Aventus Trilogy.