CREED'S LINEAGE

A legacy that spans centuries

The House of Creed began as a bottle of Royal English Leather—a rich mix of mandarin, ambergris and sandalwood—commissioned by King George III (after becoming enamored with a pair of Creed scented gloves) Learn how The House of Creed came to be as it is today.

1760

THE HOUSE OF CREED IS FOUNDED

The House of Creed is founded in England and supplies the English Court with custom tailored clothing, scented leather gloves, and commissioned fragrances.

1760

1781

THE FIRST CREED FRAGRANCE

James Creed creates the first Creed fragrance, Royal English Leather, for King George III and his court. He wanted King George III to be able to rest his chin on his gloved hand and inhale the glove’s fine aroma.

1781

1824

HENRY CREED II IS BORN

Henry Creed II, Third Generation of The House of Creed, is born. Considered the most innovative perfumer within the House, he expands the brand throughout Europe. He is heralded as creating the most beloved, well-known scents commissioned by Europe’s monarchy.

1824

1854

PARIS, FRANCE

The House of Creed officially relocates to Paris, France.

1854

1870

CREED RECEIVES ROYAL WARRANTS

Creed is awarded several Royal Warrants for their dedication to providing fragrances to royal houses across Europe.

1870

1951

SPRING FLOWER DEBUTS

Spring Flower is an attempt to bottle the glamor and fashion of Hollywood’s Golden Age. Embodying pure femininity in its bright pink bottle bedecked with a bow, Spring Flower is the star of any wardrobe.

1951

1970

CREED AVAILABLE TO THE PUBLIC

Olivier Creed makes Creed fragrances available to the public for the first time.

1970

1980

ERWIN CREED IS BORN

Erwin Creed, Seventh Generation and Future Master Perfumer of The House of Creed, is born. He contributes to the creations of Love In White, Fleurs de Gardenia, Virgin Island Water, Original Vetiver, among others.

1980

1985

GREEN IRISH TWEED DEBUTS

Green Irish Tweed is created, a confident and classic scent that is an original and a favorite amongst Creed's most discerning clients.

1985

2009

THE NYC BOUTIQUE OPENS

The House of Creed opens up the Creed Boutique in New York City and launches CreedBoutique.com.

2009

2010

CREED'S 250TH ANNIVERSARY

A royal year: Creed celebrates its 250th Anniversary. Royal Service, the most sought-after fragrance among collectors and aficionados, is launched with only 1,000 signed and numbered pieces to celebrate the anniversary.

LES ROYALES EXCLUSIVES DEBUTS

Olivier Creed introduces Les Royales Exclusives, an exquisite collection expressing fragrances as fine art in every sense. The collection features flacons made of hand-crafted Pochet glass and fragrances created from the highest quality ingredients from around the world.

2010

 

AVENTUS DEBUTS

Aventus, inspired by the strength and success of a historic French Emperor, debuts and instantly becomes the best-selling men’s fragrance from Creed. Superb ingredients blended by Olivier Creed, a must-have for the individual who savors a life well-lived.

2015

ROYAL MAYFAIR IS REINTRODUCTED

A sought-after vaulted icon is reborn with the introduction of Royal Mayfair. Nearly 80 years after its original commission by the Duke of Windsor, the aptly named fragrance (formally known as Windsor) debuts as daring and modern as it was then, to celebrate all men of style and London’s most desirable fashion destination.

2015

 

ROYAL PRINCESS OUD DEBUTS

Royal Princess Oud debuts as the first scent inspired by the family’s couturier legacy born from the early 19th century volumes of fashion sketches made by Third Generation Henry Creed II for the most stylish socials in history. Created by Olivier Creed, this women’s fragrance is a woody floral with iris at the heart and oud at the base. Like the glamourous ritual of bespoke dressing, the scent is like a modern day little red dress.

2016

AVENTUS FOR HER DEBUTS

Aventus for Her debuts as the irresistible feminine counterpart to the legendary Aventus. Nearly three years in the making, this olfactory celebration of femme forte (strong women) was highly anticipated before its triumphant unveiling. The Aventus for Her spirit lives in every woman; she is poised with inner strength and radiance, and leaves an indelible mark on all she touches.

2016

2017

VIKING DEBUTS

Viking debuts, The House of Creed’s first men’s launch since 2010. The fiery and daring scent was inspired by the craftsmanship of longships, a centerpiece of the Viking age. Masterfully created by Olivier Creed, the woody citrus scent bottles the spirit of boundless exploration for the modern man who pushes himself to be fearless in all aspects of his journey in pursuit of the challenge and his thirst for discovery.

2017